>because you are never, ever going to take a photo that looks like that in the real world.
You'd be surprised. You can take professionally looking photos (even with a phone or compact) at any kind of place. Instead of "professionally lighting" you can just make sure your subject sits on the side of a large window or other light source.
EDIT: Seeing their "portrait" video, it's actually all available light, as you can tell by the shine on the talent's forehead. Pro lighting would be much more diffused and not directed like that.
You'd be surprised. You can take professionally looking photos (even with a phone or compact) at any kind of place. Instead of "professionally lighting" you can just make sure your subject sits on the side of a large window or other light source.
EDIT: Seeing their "portrait" video, it's actually all available light, as you can tell by the shine on the talent's forehead. Pro lighting would be much more diffused and not directed like that.