There's no post-hoc for some of those names. Some of them were picked because they actually were good. Even something as bland as 'Microsoft' fit right in with the culture that spawned it. And the rest were picked because they were simple, neutral, and had the potential to be iconic brands.
Cockroach is not something someone picks because it is good. That's a name you pick to make a statement that your name doesn't 'technically' matter beyond the fact that it is memorable and associative.
Cockroach is not something someone picks because it is good. That's a name you pick to make a statement that your name doesn't 'technically' matter beyond the fact that it is memorable and associative.