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> It's not bikeshedding when the bikeshed's color

Still seems like bikeshedding.

It's not your company. You're (probably) not an equity holder. Have you personally been harmed by the name because your company wouldn't let you adopt it in spite of its technical merits? Are you worried it won't succeed because of the name and thus are fighting on the company's behalf for its survival?

> Most people ... and others you need to appeal to ... don't want anything to do with cockroaches

You're making so much of this up out of thin air.

> giving vital advice, for free

> As I say every time this comes up

As the parent said, the staff have already seen these messages. They have decided to keep the name. Advice is helpful, but once the decision is made, it's not. Let it go.



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