Choosing technologies based on first-hand review and first principles rather than things like Gartner magic quadrants, big company brand recognition, feature lists, and "serious" sounding names is a competitive advantage that startups often have over big businesses. The latter are forced by their procurement departments and other forces to use old, inferior, and more costly technology.
On the flip side though if I were in charge of CockroachDB I would look at doing something about the name. Maybe rename it something like "Resilient" as part of the "exit from beta" milestone. It's going to be a serious liability for them selling to the kinds of customers I described above, and unfortunately that's where most of the money is in these devops/infrastructure markets. The key to success is to make a superior product and then figure out how to sell it to pointy haired bosses. The latter often means making it look more boring than it actually is.
Fun factoid: scientists sometimes do this with grant proposals. I've had two scientists independently tell me that they often take cool, fascinating research proposals and "make them boring" to sell them to bureaucrats. "You have to hide all the interesting stuff and make it sound like you are doing boring incremental research. If you talk about anything 'revolutionary' you will never get funded."
On the flip side though if I were in charge of CockroachDB I would look at doing something about the name. Maybe rename it something like "Resilient" as part of the "exit from beta" milestone. It's going to be a serious liability for them selling to the kinds of customers I described above, and unfortunately that's where most of the money is in these devops/infrastructure markets. The key to success is to make a superior product and then figure out how to sell it to pointy haired bosses. The latter often means making it look more boring than it actually is.
Fun factoid: scientists sometimes do this with grant proposals. I've had two scientists independently tell me that they often take cool, fascinating research proposals and "make them boring" to sell them to bureaucrats. "You have to hide all the interesting stuff and make it sound like you are doing boring incremental research. If you talk about anything 'revolutionary' you will never get funded."