On second thought I’m not sure. Everyone will call it RoachDB
for short anyway, but the full name has more impact. It shocks, which is a good thing. I was so focused on aesthetics that I didn’t even consider strategy.
They can always spin off “RoachDB” as an enterprise option, if they have any problems with selling it due to name.
It’s not even the association, which I actually think is great, the name is simply a mouthful. RoachDB rolls off the tongue just so much better.