Regarding fees, only large entities (those with more than 10 million additional ad impressions per month due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional revenue created by whitelisting its acceptable ads.
You are right. That fee is anything but fair. I was under the impression that they were operating their program under a non-profit, but it doesn't seem so.
You are right. That fee is anything but fair. I was under the impression that they were operating their program under a non-profit, but it doesn't seem so.