My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable.
I think that guess is wrong. I think Google will block their own ads. There are a few reasons why;
1. They're not stupid. The amount of trust lost in a move like that would be immense. It wouldn't be worthwhile.
2. They don't need to. They just need to make it switched off by default and 90% of users won't ever see it or use it. Only people who are interested will seek it out, and those people are already seeking ad-blocking extensions.
3. Other browsers are implementing it. Google need to include it to stop users who are interested in that feature switching browser.
4. Google need data. They get value from tracking people even if they're not seeing adverts. By blocking the ads specifically, even their own adverts, they still get to track users and derive value from that data. Other ad blocking technology will also block Google's tracking mechanisms, and they really don't want that to happen.
5. Given the fact they have a effective monopoly on adverts on the main web the lost revenue from blocked ads will have a bigger impact on their competitors than them. Google can afford to lose far more ad impressions than the next, much smaller network. They can block their own ads and still drive their competitors out of business. That said, I don't think Google are evil enough to do that. I'm just saying they don't need to let their own ads through if the plan is to kill off the competition.
The karma on this comment is going up and down like a thing that goes up and down a lot, so I think I should clarify what I meant by "I think Google will block their own ads."
The ad-blocking they're talking about implementing won't block every ad; they said as much. It'll only block the malicious or annoying ads. Google could block those on it's own network already (maybe they already do!). They'll start block them in the Chrome ad-blocking code. That means they'll block their own ads if adSense is serving something that fails their test. They might even use the same "is this ad bad for the user?" heuristics that they use on their servers, effectively meaning Chrome users can benefit from the work they've done in detecting bad adverts even on sites where the site owner has chosen a different ad network. I think that's a good thing.
Whether we'll ever actually see the result of when it comes to an adSense advert is a separate question - it's in Google's interest to block a bad ad at the origin and send a different one instead so they still get paid. That would mean Chrome never actually blocks an adSense advert because they know exactly what won't be displayed and never send anything that would be blocked. I still see that as Google blocking ads on their own network though, just farther up the chain.
> Other ad blocking technology will also block Google's tracking mechanisms, and they really don't want that to happen.
Good point. After using uBlock Origin for a while now, "ads" have become synonymous with "tracking scripts" to me. I'd bet Google's adblocker wouldn't block Google Analytics from running, like uBlock does.
I think that guess is wrong. I think Google will block their own ads. There are a few reasons why;
1. They're not stupid. The amount of trust lost in a move like that would be immense. It wouldn't be worthwhile.
2. They don't need to. They just need to make it switched off by default and 90% of users won't ever see it or use it. Only people who are interested will seek it out, and those people are already seeking ad-blocking extensions.
3. Other browsers are implementing it. Google need to include it to stop users who are interested in that feature switching browser.
4. Google need data. They get value from tracking people even if they're not seeing adverts. By blocking the ads specifically, even their own adverts, they still get to track users and derive value from that data. Other ad blocking technology will also block Google's tracking mechanisms, and they really don't want that to happen.
5. Given the fact they have a effective monopoly on adverts on the main web the lost revenue from blocked ads will have a bigger impact on their competitors than them. Google can afford to lose far more ad impressions than the next, much smaller network. They can block their own ads and still drive their competitors out of business. That said, I don't think Google are evil enough to do that. I'm just saying they don't need to let their own ads through if the plan is to kill off the competition.