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Chrome has already won the war of browsers however the new ones (Brave, Vivaldi, UC) are jostling their way with inbuilt ad blockers.

Now, it might seem that Google wants to maintain an edge over these with the new ad-blocking feature but one can tell that it will only block ads outside Google network.

The way I see it as a bigger bet on cannibalizing itself because if Google does not then somebody else will.




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