So, Google...largest ad company in the world is going to start blocking its competitors ads and white listing their own. How is this not going to end in an FTC law suit? Sounds super shady, I know Google is a darling, but ask yourself if Microsoft had as much advertising market share as Google and they did this...would you still be ok with it? If the answer is no, then you should see that Google is possibly not doing this out of the goodness of their hearts and has a long term strategy to snuff out all remaining competition while retaining their own market share and revenues...which ad blockers have greatly effected.