Their modus operandi appears to be (1) launch edgy experimental stuff, (2) forget it exists, (3) be reminded it exists, (4) ruin it by killing it or rewriting it.
It's potentially idiotic in a context where there are non-engineering concerns at play, such as compliance, law, marketing, PR, etc. It exposes them to massive potential liability.
Their modus operandi appears to be (1) launch edgy experimental stuff, (2) forget it exists, (3) be reminded it exists, (4) ruin it by killing it or rewriting it.