> Something tells me shipping your phones off to be built by other people in China and building your own auto assembly factories from scratch are two completely separate things.
This is the question. Indeed, an electric auto is far simpler to manufacture than a legacy auto. Drastically less parts. Similarly, Tesla has demonstrated huge value in software component of the car, from the app, dashboard, OTA updates, not to mention fleet-wide machine learning.
Don't also forget Apple is extremely good at creating electronic devices. Apple has less than 20% of the phone device market but makes well over 90% of the profit. They hardly ever have supply issues (such as Google's Pixel) or quality issues (such as Note 7). Apple is known for their cachet and design but the reason Tim Cook is now the CEO of the largest company in the world is because their supply chain is, by far, the best in the world.
If a company is well placed to make an amazing electric car, it's Apple.
an electric auto is far simpler to manufacture than a legacy auto
That may be the case but it's a solved problem. Legacy makers can churn out engines and transmissions on automated lines with no difficulty. Other than the engine and transmission, the rest of the car is about the same.
This is the question. Indeed, an electric auto is far simpler to manufacture than a legacy auto. Drastically less parts. Similarly, Tesla has demonstrated huge value in software component of the car, from the app, dashboard, OTA updates, not to mention fleet-wide machine learning.
Don't also forget Apple is extremely good at creating electronic devices. Apple has less than 20% of the phone device market but makes well over 90% of the profit. They hardly ever have supply issues (such as Google's Pixel) or quality issues (such as Note 7). Apple is known for their cachet and design but the reason Tim Cook is now the CEO of the largest company in the world is because their supply chain is, by far, the best in the world.
If a company is well placed to make an amazing electric car, it's Apple.