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take a look at the drink buisness. the look of the bottle is very important. you can argue its actually more important then whats in it.



That's confusing branding with functionality.


No, he's right.

It's perception.

If you have an ugly bottle it doesn't matter if your wine is good, because most people won't get to try it.


The very best wines and the $2.95 stuff are in essentially the same bottle.


Nope.

This is (one of?) the cheapest wine in Italy: http://www.horecare.it/imagesvinobrik/full013.jpg

This is a really good Italian wine: http://www.terredifirenze.it/sites/default/files/bottiglia%2...


http://www.wine-searcher.com/

Try to be serious. Wine that costs 1000's of $ per bottle is in exactly the same bottle as wine that costs next to nothing. The only difference is the label.

Of course there are marketing whizzes that package crap wine in fancy bottles to sell it at inflated rates but that's nothing to do with what I was trying to illustrate.

Winebottle: glass enclosure usually topped off with a cork, usually made of green glass. That there is wine that is so cheap it isn't even sold in bottles is an optimization, the fact that there are very fancy bottles with wine that usually isn't all that good is marketing.


Whatever you say.




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