I agree. Calling the command key apple is falling out of use though. Most people these days call it command or use the cloverleaf symbol, and it says command and has the cloverleaf symbol on it. People have started calling option alt and I'm not 100% sure why that's so, but they key says option and alt, so it shouldn't really be confusing (except that some people might think you hold Fn to make it alt instead of option, or something like that).
Oh, must be a recent change. I don't like that they removed the text on the arrow keys as well. They used to say page up/down and home/end since fn-left is home, fn-right end, fn-up page up and fn-down page down. That's not obvious to switchers from any other OS.
I get that they want to be all zen and remove unnecessary stuff but some of this stuff is necessary. Not good for users.
If the key is labelled alt, call it alt, if it wants to be called steve, then have the documentation refer to it as steve.
It's a keyboard. It shouldn't be this complex.