CTR isn't the only KPI by which ads are sold. These days, publishers understand ... | Hacker News

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		DLarsen on March 29, 2017 \| parent \| context \| favorite \| on: The Deck ad network is shutting down CTR isn't the only KPI by which ads are sold. These days, publishers understand that ads still influence even if normal users don't actually click. When a purchase is preceded by an impression from my ad network, in some cases I can get credit for a portion of it.

jonathankoren on March 29, 2017 [–]

Agree that CTR isn't the main metric that matters from a business perspective, but it's the one to verify the statement "no one clicks on banners".

8note on March 30, 2017 | [–]

Isn't that the wrong question?

what I'd really like to know is whether banners are a worthwhile investment, not if they get clicked on.

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