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this practice is so prevalent here in the US I cant imagine it being illegal



You are wrong. Many states have laws against this type of deceptive pricing, and it's against the FCC's guidelines as well: http://www.ecfr.gov/cgi-bin/text-idx?SID=0fe5a1d5614a06c2f27...


and yet we dont care when Manning tech books always have a discount someway somehow. there's almost always a deal of the day. just have patience. I know it's not technically perpetual but it has the same effect.


Joseph A Bank was sued for perpetual sales [1]. The case was dismissed for defects in the plaintiff's case unrelated to the legal theory (they couldn't produce receipts of their supposed purchases), but of course even an unsuccessful lawsuit of this nature could bankrupt a startup.

Of course, without deep pockets, a startup is also unlikely to be targeted for this.

1: http://business.time.com/2012/06/11/can-you-sue-a-store-for-...




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