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>I don't understand why they would shoot themselves in the foot so badly.

How exactly are they "shooting themselves in the foot"?

They're making more money with these moves. Ads bring in money, and forced updates force more people to see ads, which brings in more money. How is this a bad thing for them?

And what are users going to do? Look at you: you're singing the praises of Win10. Are you going to switch to another platform because of the ads and forced updates/restarts? Of course not. Almost all their users are just like this. So tell me, exactly what incentive do they have to not subject you to these things that you complain about? It's simple: they have 2 choices: 1) not annoy the users, and make less money, maintain marketshare at present level, or 2) annoy the users, make more money, and still maintain marketshare at present level with probably a statistically-insignificant number of people abandoning Win10. Obviously, #2 is the correct choice for a profit-seeking entity.



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