I’ll take a different tack than most other comments. Assuming you’re B2B
Step 1: Determine how much value your product creates for your customer
Step 2: Set your price at a majority chunk of that
Example: How much money would you be willing to pay for a lead list that could make you $100 in sales? Assuming you have no internal cost to acquire (for sake of simplicity), if you paid $90 for that list, you’d make a 11% ROI. What sort of ROI do your customers need in order to bite?
Example: How much money would you be willing to pay for a lead list that could make you $100 in sales? Assuming you have no internal cost to acquire (for sake of simplicity), if you paid $90 for that list, you’d make a 11% ROI. What sort of ROI do your customers need in order to bite?