Do you have customers who value and use the product/service now? Do they value it? Consider talking to the customers who need and value it.
When I ran my consulting business, I was always afraid to raise the price. I discussed this fear with one of my customers, and he told me that I was too cheap, and that I should raise the price by 50%. He depended of the service, and wanted me to stay in business. I did raise the price 50%, and I don't think I lost a single customer.
To answer your original question, I don't know of any specific tools for pricing. How a company decides to price a service tends to be pretty confidential. It's also normal to base pricing on how much competitors charge. For something new, it is tough. Get customers interested, sell it for more than it costs to make (before you run out of money), figure why customers like it, and eventually you'll have a pretty good idea of what to charge.
When I ran my consulting business, I was always afraid to raise the price. I discussed this fear with one of my customers, and he told me that I was too cheap, and that I should raise the price by 50%. He depended of the service, and wanted me to stay in business. I did raise the price 50%, and I don't think I lost a single customer.
To answer your original question, I don't know of any specific tools for pricing. How a company decides to price a service tends to be pretty confidential. It's also normal to base pricing on how much competitors charge. For something new, it is tough. Get customers interested, sell it for more than it costs to make (before you run out of money), figure why customers like it, and eventually you'll have a pretty good idea of what to charge.