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I'm European and I think I can answer the question:

1) It's in Texas, which is basically halfway around the world for Europeans. I don't think many Americans would attend a conference in St. Petersburg.

2) This may be big in America, but I've never heard of it, and I'm fairly tech-minded and informed.




"This may be big in America, but I've never heard of it, and I'm fairly tech-minded and informed."

There are many tech-minded and informed Americans who've never heard of it. SXSW seems to only cover a somewhat narrow realm of tech.




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