I take it you're referring to Hackworth's chopsticks? That was the first thing I thought of when I read the article's title, too.

...it wasn't long before he came up with the idea of selling advertising space on the damn things, chopstick handles and Chinese columnar script being a perfect match. Before long he was presenting it to his superiors: eminently user-friendly bamboid chopsters with colorful advertising messages continuously scrolling up their handles in real time, like news headlines in Times Square.