Unfortunately, they've been the "next big thing" for a number of years now. Apparently there are yield and longevity issues to be solved before mass production of large OLED displays. But yes, extremely cool.
The other option is to find a market for what they can build. For example, bring more effective advertising to consumers in places they don't normally get it. Something eye catchy?
My suggestion was to put ad dollars to good use. That's part of the formula for freemium. It's how X-Prizes are funded. Google is taking us to the moon. We're spending billions on ads every year. The paper kind that show up in my mailbox, that I immediately throw away, are worthless.
While I hate generic ads, I think that targeted ads are actually a boon to me, which is why I'm looking forward to a more smart-grid approach to advertising in the future.
Think about it. There are millions of people throughout the world who like to watch the trailers before a movie. Those are just ads.
I, personally, like watching ads for any new TV shows that fit my viewing habits, or for any new products that I could be interested (cell phones, new TVs, etc). They keep me informed about new products/entertainment that I may have missed otherwise.
I find ads only intrusive when they have nothing to do with me (Tampons commercials, grocery store sales, evony, etc), but any ads that are a) funny or b) apply to me directly cease to be ads, and are more like information.
