Yes - an adjacent thought, too: niche publications that are unable to make significant advertising money through sheer scale [0] would benefit from being able to attract users who just want to test the quality of their content before purchasing a full subscription -- or that wish to pay but only periodically for a smaller dose of content.

This might cause some niche, non-clickbaity magazines that do not have good web presences to become more interested in publishing content online.

[0] https://stratechery.com/2015/popping-the-publishing-bubble/