1. Remove senior management. They do not know what they're doing.
2. Experiment and find the right point between monetizing users and those that get the most value out of Twitter. Right now users' eyeballs are being bled dry, and getting their experience ruined with tons of ads, and timeline shuffling. It feels like those with tons of followers are getting a free ride at the expense of everyone else.
3. Introduce meaningful timeline features such as:
3a. Ability to follow #hashtags/topics instead of just people and companies. Curated "Moments" are a weak substitute.
3b. Follow geographical areas of interest (e.g. Top Tweets in Oakland, SOMA etc.)
3c. Ability to explore Twitter geographically. Again, I feel this is a huge and untapped. Heard something crazy happen over your neighborhood? Pull up an map and explore what people are saying around there.
4. Actually do something about trolls (Perhaps a reputation system?)
5. Clamp down on bots. Why is it even possible to follow 300k or a few million people?
6. Slim down the workforce, by a lot, unfortunately. I don't think a sustainable Twitter can ever be a large as it is today.
7. Bigger focus on live TV + discussion
8. Fix search: Its awful and nearly useless unless you put in a ton of effort in "advanced search". Top results are often times just the same retweets and news articles over and over again.
Offering the ability to follow hashtags in their current form would simply lead to more hashtag spam.
However I agree with your basic premise that following topics and geographical Tweets would be very useful. One of the main reasons I built GroupTweet. Allow people to form and manage "group" topical or location based accounts with any number of contributors while giving some admin controls like limiting approval to all or only select participants, moderation, etc.
Would love any feedback and suggestions on how we could improve to make your suggestions more of a reality.
2. Experiment and find the right point between monetizing users and those that get the most value out of Twitter. Right now users' eyeballs are being bled dry, and getting their experience ruined with tons of ads, and timeline shuffling. It feels like those with tons of followers are getting a free ride at the expense of everyone else.
3. Introduce meaningful timeline features such as: 3a. Ability to follow #hashtags/topics instead of just people and companies. Curated "Moments" are a weak substitute. 3b. Follow geographical areas of interest (e.g. Top Tweets in Oakland, SOMA etc.) 3c. Ability to explore Twitter geographically. Again, I feel this is a huge and untapped. Heard something crazy happen over your neighborhood? Pull up an map and explore what people are saying around there.
4. Actually do something about trolls (Perhaps a reputation system?)
5. Clamp down on bots. Why is it even possible to follow 300k or a few million people?
6. Slim down the workforce, by a lot, unfortunately. I don't think a sustainable Twitter can ever be a large as it is today.
7. Bigger focus on live TV + discussion
8. Fix search: Its awful and nearly useless unless you put in a ton of effort in "advanced search". Top results are often times just the same retweets and news articles over and over again.
I could keep going...