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John Battelle claims that the share is really 57.8% due to a 15% fee being taken out: http://battellemedia.com/archives/2010/05/68_of_85_is_really...



He's now updated his post after Google contacted him to say:

...there is no 15% serving, or any other, fee for those online publishers


It's good to remember that Battelle runs an AdSense competitor. Especially considering that Google disputes this claim of his.


Thanks. I'm a bit anti-Google in that I don't like any big companies controlling large portions of markets (Google -> Search). But it's important to remember to wait for proof of claims and to see people's true intentions and not taking things for granted. For instance, I immediately muttered "frickin Google" upon reading Battelle's post without even thinking that he was a competitor blogging without proof.


It is interesting that even though my post is still a valid statement, it is getting heavily moderated down merely because a third-party made a boo-boo :-)

There is something about that outcome that could dissuade one from posting references to controversial or mutable statements in future.




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