Ah, now I see. I think they might lose a lot of people (like they did me) by not getting to the meat quick enough.

To be effective, I think you have to believe it's a real live stream. A 15 second skit probably wouldn't be that convincing.

Actually, I hit the back button because I thought it was a live stream... my thinking was that whatever had been interesting earlier (when the link was posted) had probably long passed.

Yeah, it's an interesting problem.