'Thought leadership' is about being honest about what's happening and expressing this. Giving a voice to SMEs about what they're doing, why they're doing it, and where they think this will go; it is ideal Agile, constituting the combination of thoughts from technology, leadership and subject matter expertise. A credible message which parts on their own cannot communicate. Some organisations do this very well.
When it goes wrong is when it becomes sales led.
> I wish I could help others see over the shouting and point to what does work instead of seeing them fall for the hype every time.
That's the point of thought leadership vs sales. What you complain of is people using the term under the guise of sales.
'Thought leadership' is about being honest about what's happening and expressing this. Giving a voice to SMEs about what they're doing, why they're doing it, and where they think this will go; it is ideal Agile, constituting the combination of thoughts from technology, leadership and subject matter expertise. A credible message which parts on their own cannot communicate. Some organisations do this very well.
I don't want to be a dick but you've summed up what's wrong with 'thought leadership'. If thought leadership consists of a bunch of buzzwords that everyone else is using, you aren't a leader, you are a follower.
It's a business in and of itself; there's no correlation between 'thought leadership' and success. Of course the traveling preacher would want you to think there is.
You're not being a dick, I completely concur. HN itself is an example of what thought leadership can be, but would hate to be labeled with the tainted brush the term has come to stain.
Oh ffs. I can't tell you how much I hate these self professed 'thought leaders'. s/thought leader/unoriginal wanker/g is what goes through my mind and I just stop listening. Stop talking like you are on a god damn yoga retreat.
When it goes wrong is when it becomes sales led.
> I wish I could help others see over the shouting and point to what does work instead of seeing them fall for the hype every time.
That's the point of thought leadership vs sales. What you complain of is people using the term under the guise of sales.