We have two political parties in the United States. Do you believe the voters for each side are at parity in their ability to understand reality? Do you believe it is helpful to suggest people choose neither?
The idea that having two de facto political parties means there are only two sides and you have to pick one of them is part of the lie. You do understand you can vote for Democrats for one office, Republicans for other offices, write your own name in for a third office, vote Green for a fourth office, and completely abstain on a final office when you either dislike both candidates or feel to ill-informed to cast a vote, right? But "choosing a side" goes way beyond voting, and in this election both 'sides' choose to vote against a side, not for one.
And as for disparity in the understanding of voters of these fictitious sides, the side that likes to claim the other side is uneducated and ignorant is, statistically speaking, less educated. That, too, is part of the lie.
You need to win all the small elections you can, from senator down to county dogcatcher, and not just win-but-lose the big one. Think of it as promoting internally.