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"Thinking outside the box might be facilitated by having a somewhat less intact box," says Dr Ullén about his new findings.

That really resonates with me. My most creative, disruptive insight only really comes to me when I'm teetering on the edge. That said, I definitely have to pull back from the edge before i can do anything useful or sustainable with it. Anyone else feel the same way?



It seems like creativity is a state of loose association while execution is pure hustle. Startup founders have a unique ability to tap into both worlds when necessary, maybe even simultaneously!


any tips?


I generate crazy ideas on my own, and before I execute on any, I bounce it off more logical-minded friends.


I also write down the ideas I have, because crazy ideas are easily forgotten. I think they're generated by temporary surprise connections made by the brain.


I also find that certain locations are more likely to give me better ideas than others. I get good creative ideas staring out the window, taking naps, or taking a shower; definitely away from the computer.




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