I suspect that is never going to change, and the same is true for many services.
There is a community site I frequent that keeps itself afloat with a freemium model (if you pay you get more features; but you still get 98% of features even as a free user; there are no ads on that site). Many people understand this and pay to keep the site running, but something like 10%-20% of users claim that it's just a money grab because "facebook offers essentially the same features and they can do it for free, so obviously this site is trying to make a profit on our back".
There is expectation that because some software is free, most software is free. Similarly, there's an expectation that if some websites are free, most similar websites should be free as well.
p.s.: the main cost to using Facebook in my opinion is privacy, and I value my privacy much more than what I get from Facebook. Obviously. other people value privacy and facebookness differently.
There is a community site I frequent that keeps itself afloat with a freemium model (if you pay you get more features; but you still get 98% of features even as a free user; there are no ads on that site). Many people understand this and pay to keep the site running, but something like 10%-20% of users claim that it's just a money grab because "facebook offers essentially the same features and they can do it for free, so obviously this site is trying to make a profit on our back".
There is expectation that because some software is free, most software is free. Similarly, there's an expectation that if some websites are free, most similar websites should be free as well.
p.s.: the main cost to using Facebook in my opinion is privacy, and I value my privacy much more than what I get from Facebook. Obviously. other people value privacy and facebookness differently.