I don't get the outrage over the rumored UWP only windows. There is no indication that MS would drop win32. This is a separate product, likely for a particular market. It's more of an iPad competitor than a Windows desktop replacement. So don't use it if it offends you, that's OK. I don't think this is all that forceful really.
They already did UWP-only Windows. That was WindowsRT. Nobody bought into that either, but Microsoft still really, really wants that closed-market, walled-garden style business model to happen somehow and so they're going to keep trying.
I believe that their next strategy is to release a full Windows OS (with Win32) that runs on ARM which lets Win32 apps run via an emulator. In this environment, Win32 apps will most likely run like crap and as a matter of course Microsoft is going to keep pushing everybody (developers and users) toward the model that they think will make them the most money.
It's really no problem for my career because I stopped exclusively using Microsoft's tech years ago and I'm comfortable using Linux or a Mac if necessary (but really, I can't stand their UI and I think Apple is even worse than Microsoft in many, many ways). I just like the Windows UI the best and I'd like to be able to build stuff for it in the future....but not if they are working towards taking away my freedom to control my own computer.
Microsoft famously keeps trying, and often the product initially looks like a failure until the third iteration is the one that clicks. (Windows 3.0, Surface 3, Windows NT's third version which was branded "NT 4.0"...)
Windows RT was about as popular as Windows 1.0. I think Microsoft views the upcoming ARM-based "Cloud Windows" (whatever the branding is going to be) as the second iteration of this idea, and hopes to really gain traction a few years later.