I'm surprised Intel made this bold claim so late. When I was in college in the late 90's, my computer architecture prof said the physics problems get really hard starting around 4 to 8 Ghz. He said it as it was common knowledge in the industry.
Damn. The linked article says nothing about Intel claiming 10ghz, and the author is just speculating that, applying a 9x speed increase to Netburst (the same 9x they saw with the P6), 10ghz should be doable. But then the link at the bottom, "FACTS FROM INTEL" specifically mentions 10ghz, presumably from the horse's mouth.