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Speaking only and solely for just myself, I do not care whose site I read the material on. I just want it presented in a reasonable, readable manner. A number of publishers seem to struggle with this.



I think the fact AMP (cache) was at least initially broken for lots of people is very concerning; next there is duplicating and breaking pieces of the web (links!). In my opinion the AMP cache should be opt in then quite a few of my concerns go away.


To my knowledge, AMP - and thus AMP cache - is already opt-in. A few minutes of research suggests this is indeed the case.

Are your concerns addressed sufficiently?


Okay so as a user of Google how do I never see an AMP link again? I'm actually seriously thinking of moving to bing or duck duck go because of this!


Sure! All you have to do is not click on any. That's 100% your choice and entirely within your control.

AMP is opt-in on the publisher's end. Publishers choose if you get their site or AMP.


That's what I was doing, because I hate scrolling on AMP pages.

However it also made Google useless. I may see an interesting page, but then notice that it had the AMP stamp, and no (visible) way to get the non-AMP page.

AMP made Google useless for me. Then I discovered DDG. And now I use DDG as the default search everywhere, because I get more relevant results than with Google! So I guess I should thank Google for ruining their search with AMP and opening my eyes to alternatives.


And publishers are strongarmed by Google because of the search rankings.

I wonder what the EU will thought of that.




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