In my initial comment I mixed up two things into one. Let me clarify.
Adaptive content:
What you see is based on your previous usage of the app/site and not generalized what everyone is looking at. Pretty common...
- Amazon suggestions, Google results, Facebook stream or even your auto-correct suggestions of your phone keyboard.
Adaptive Interfaces:
Where the actual controls, tools, menus change in favor of your usage behaviour, or desired behaviour of "users like you".
(Its not quite clear if this actually helps or harms the UX because the UI could change without the user understanding why an menu item is not available anymore where it used to be)
- I am blank on real-world example "software" here
- But web/landingpage optimization tools like optimizely use predefined rules to change anything on the UI, (like showing a CTA button or a video, hiding a menu, etc.) where others like dynamicyield move into the direction of AI-automating that test-generation and decision making in favor of a single metric (CTR / Conversion / etc.)
In the end you could argue that every real-world application is only using "adaptive content" and not actual "adaptive UI".
Adaptive content: What you see is based on your previous usage of the app/site and not generalized what everyone is looking at. Pretty common... - Amazon suggestions, Google results, Facebook stream or even your auto-correct suggestions of your phone keyboard.
Adaptive Interfaces: Where the actual controls, tools, menus change in favor of your usage behaviour, or desired behaviour of "users like you".
(Its not quite clear if this actually helps or harms the UX because the UI could change without the user understanding why an menu item is not available anymore where it used to be)
- I am blank on real-world example "software" here - But web/landingpage optimization tools like optimizely use predefined rules to change anything on the UI, (like showing a CTA button or a video, hiding a menu, etc.) where others like dynamicyield move into the direction of AI-automating that test-generation and decision making in favor of a single metric (CTR / Conversion / etc.)
In the end you could argue that every real-world application is only using "adaptive content" and not actual "adaptive UI".