one of the commentors there mentioned how apple starts from the form and then works on the function. in others words, first think: "what do i want?" and then worry about "how do i do this?" to me that's obvious, but i realized most companies don't see it that way when i saw how crappy every single mp3 player except apple's was. as much as i don't like apple, they deserve where they're at right now thanks to other companies hiring and letting permanoobs design their crap
