"I was asked 'Why didn't you patent this yourself, if you developed it first?' My reply was 'It only took me an hour to build; if I went down to the patent office after every hour of programming, I wouldn't get very much done.'"
Interesting article, until you realize that the entire basis of the claim that the patent is worth billions is that the author assumed the 1-click patent "increases Amazon’s sales by 5% each year". Amazon isn't too forthcoming with their numbers, but really wanted to see more support to that claim.
Well Amazon was famously quoted that 100ms delay cost them 1% in sales, so 1 click speed would make me think they are benefiting from that functionality to some degree
I'd love to see the actual studies (if they exist) for both claims. I'd be more willing to buy the 1click than the 100ms
> Despite the controversy, you can’t argue with that fact that this patent allows Amazon to provide a customer experience that is vastly superior to any other retailer in the U.S.
Sure I can. It's demonstrably worth nothing (anymore). I get the exact same experience from lots of vendors (Google Play?) and I don't think twice about it. The other vendors just don't brand it 1 click checkout. More importantly, online shopping is not about overcoming barriers, it's about trust and verification of what you are purchasing (and for how much). Amazon's ability to provide refunds and quality customer service is what makes it a good online vendor...not this hand-wavy "1-click" convenience that absolutely NOBODY talks or cares about when comparing to other services. This is clickbait for a large company who claims some small optimization is worth a ton. It's worth a ton to them, because of existing marketshare...but inherently? Nonsense.
In this context, the author is using the term 'retailer' to mean companies that sell physical goods to consumers over the Internet. So, Jet/Walmart, Target, Newegg, Monoprice, etc.
> online shopping is not about overcoming barriers,
Online shopping is absolutely about overcoming barriers. More specifically, the barrier between you and what you want. Same day shipping, voice ordering, dash button, and one-click shopping are all innovations that make Amazon a frictionless conduit between consumers and their wants. Nobody even comes close.
"I was asked 'Why didn't you patent this yourself, if you developed it first?' My reply was 'It only took me an hour to build; if I went down to the patent office after every hour of programming, I wouldn't get very much done.'"