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We explicitly want to mimic the TV experience; we think that the page 'o videos + ad links is a sub-optimal way to watch user generated content. Think about how much video is uploaded to the Tube every day -- something like 24 hrs per minute -- and think about the discovery problem that presents. TV + discovery is what we're aiming for.



It's true that discovery can be a problem. It's interesting though to tackle it by trying to emulate TV, the thing that that online video has been trying to move away from as a selling point.




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