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Launched a product that is on the shelf in stores across the US.

Things I learned:

Be extremely careful with your demo apps, people will see the demo work and think its most of the way there and just needs polish where reality is very different.

Grasping new technology stacks is harder for many people than I anticipated. I chose Erlang/Elixir/BEAM and I wouldn't change that, but onboarding has been a challenge. What I see as mostly syntax and just learning what philosophies work best on a new VM others see as a sea change that takes much longer than anticipated to understand.




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