An avid PC gamer, I suddenly, overnight, quit playing PC games after getting the Xbox 360. The gameplay experience was equivalent (the PC was plugged to the same projector), but the "hassle" factor went to zero on the Xbox 360.
Reducing friction makes users into fans. In the article's examples, sounds like people wanting to accomplish simple goals, finding friction reduced when using the new appliance.
I can. I was heavily into the Dune and C&C/Red Alert series and never got on with Warcraft or Starcraft at all. All the fantasy elements, I think.. :-)
An avid PC gamer, I suddenly, overnight, quit playing PC games after getting the Xbox 360. The gameplay experience was equivalent (the PC was plugged to the same projector), but the "hassle" factor went to zero on the Xbox 360.
Reducing friction makes users into fans. In the article's examples, sounds like people wanting to accomplish simple goals, finding friction reduced when using the new appliance.