That's a good point! If you have someone consuming it that wants a (shared) web UI, you want Kibana. If they prefer to consume their text in a terminal and are fine with typing `aws logs` a bunch, CloudWatch is fine (and probably a little less twiddly than ELK).
These are such great comments, thanks for sharing your insights. For folks looking for other options, I'd also mention https://honeycomb.io, perhaps the most promising newcomer in this space. It's essentially Facebook's Scuba for the rest of us.
