In a lot of cases you can partner with great people instead of hiring them.

To enhance ourdoings.com with online photo editing I just had to read Snipshot's API docs. To enable a super fancy comment system I just integrated with Disqus. I stopped hating slideshows when I tried piclens, and they're integrated too.

So follow his advice that the first employees must be perfect. If you can't hire perfect, find an alternative to hiring.