Anyhow, the idea was to simplify the workflow and simultaneously abuse the power of defaults and user psychology. I also intentionally ditched some parts of the offer which I don't think add business value, such as fine-grained control on the split.
(I'd A/B test including "65% of people pay this much" on the #1 step, probably with a subtle yellow highlighting.)
I don't think the find-grained control adds any business value, but I think they put it in there for people who had already paid for some of the games, since some of them are fairly popular. World of Goo did a pay what you want approach a few months back.
http://images1.bingocardcreator.com/blog-images/hn/deep-disc...
Anyhow, the idea was to simplify the workflow and simultaneously abuse the power of defaults and user psychology. I also intentionally ditched some parts of the offer which I don't think add business value, such as fine-grained control on the split.
(I'd A/B test including "65% of people pay this much" on the #1 step, probably with a subtle yellow highlighting.)