Bose has not delivered in tech since the 70s. Color me skeptical, but this seems like a cheap hack for an existing product of theirs with a crapload of dodgy marketing.
Their noise canceling headset and earbud products are better than anything on the market, so that's not quite right.
I use the QC20 earbuds, which are even better at noise canceling than the QC15 headphones. As a developer, they are my number one tool to get into the zone.
They're also very calming on airplanes and elsewhere with a lot of low- or high-frequency noise.
I have tried a number of noise canceling headsets, but Bose is the best, something reviews also confirm.
(Audio quality is also in the top range, according to me. Not quite as good as my Sennheiser HD25, but close enough.)
You're probably referring to their speakers but their noise canceling earphones and headphones are widely considered to be excellent. When I was shopping for noise canceling earphones (I work at home, with three kids 5 and under) my research led me to buy Bose.
