It's pretty common for Kickstarter projects to ask for a lot less than they actually need. Hence the reason for all the stretch goals and such. Companies like the story to be that they blew their goal out of the water, not just barely creeped over the funded line.
Which is super shady in my opinion. I've seen video game Kickstarters cancel their KS when they have a bit over 100% funding and a few days left. Clearly they are short of their real goal. Another common warning sign is when it fails to fund the first time and relaunches a few months later with a lower goal.
