You can take the "going to change the world" too far. They are bankrupt and still believe they're "Making Awesome Happen". Investors lost their money. Suppliers will not get paid. Employees are losing their jobs just before Christmas. Customers will not get their orders. Current customers are left without support and - in the near future - a limited functioning device. How is that "Making Awesome Happen"? A more humble attitude would be more appropriate.
I have to totally agree. Kickstarters fail, but this[1] is a gold standard of how not to write your "sorry, we failed" post. Ditch the marketing speak and the PR photos and just be honest with your customers.
