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Completely agree with your point. One nit:

> If Coke becomes generic for Cola, then they can lose their right to enforce their copyright.

That should say 'trademark' rather than 'copyright'. Copyright and patents don't become less enforceable if they are selectively enforced. The same is not true for trademarks.




Corrected, thanks! They occupy a similar place in my mind, and while I purposefully and deliberately made an effort to use the correct one initially, I accidentally regressed later...




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