I'm curious why they didn't take the Citizen offer for $700+ million. And then that Intel offer, which is now a better deal than what Fitbit offered. There must be more to the story. I feel that the CEO bears the blame for letting this company down, could it be hubris? Can't wait to read more when this story comes out.
I suppose that they believed then that they could succeed. Selling out almost always mean destroying the product and fucking the userbase over. Maybe they didn't want to do it until they had no other choice?
At least that's what I want to believe about them; Pebble always seemed like an unique company in this market, trying to make a useful device instead of making money off selling trinkets.
