Every two years, there was a new iPhone form factor. Everyone expects that to continue. Apple is aware that this expectation exists, because Apple created that expectation by releasing a new iPhone form factor every two years. However, Apple did not meet that expectation this year, and did not offer any explanation. If that was deliberate, it was probably a stupid business move and definitely a failure to manage expectations. If it was not deliberate, it indicates that Apple can no longer finish a complete iPhone redesign in two years, which it was able to do in the past. Either way, it's not good.

Frankly, John Gruber is a poster boy for rationalization of Apple's mistakes. He's like a dog that gets kicked and keeps coming back to its owner. If the iPhones were exploding instead of Galaxy Notes, Gruber would have defended Apple. If Apple decides to release smallpox in 2017 instead of a new iPhone, Gruber will eventually come around to Apple's side, like he always does.

Yup. John Gruber is well-known as a fan boy. That doesn't deny the points he makes in the article. Do you contest his analysis of the changes between the iPhone 6 and iPhone 7? After all, that's what you're arguing, correct? Something that lines up the spec differences between at least the iPhone 6 and 7, and even stronger, over the past few gens, and show that the improvements between the 6 and 7 show some reduction in pace of improvement than previous revs.

At what point do you approach a near-perfect design? Look at the other phones out there, pretty much mimicking Apple's lead (with some exceptions, granted. The Samsung wrap-around screen is pretty cool). The whole attitude of "Apple isn't innovating fast enough, but I don't have any ideas as to what they might come up with, but I want something new and shiny" gets old. For me, I'd like to see a return to something like the 4s (I have small hands), but I'm okay with the 6. I'd also like a more camera-like camera, as I have some difficulty lining up the lens with the subject as the lens isn't centered on the body. I'm used to a DLSR. I don't take a lot of pictures, so this isn't a big deal for me, and a lot of people seem perfectly happy with the current set up. A lot of other phones have similar lens positions.

What aspects of the iPhone form factor would you like changed?

> Yup. John Gruber is well-known as a fan boy. That doesn't deny the points he makes in the article. Do you contest his analysis of the changes between the iPhone 6 and iPhone 7? After all, that's what you're arguing, correct?

That's not what I'm arguing. I don't care if the insides of the iPhone 7 are 100% different than the insides of the iPhone 6S.

The bottom line is that Apple created an expectation, and failed to meet it. The particular expectation in the case of the iPhone was for an external redesign, but that's not really what matters. What matters is that Apple created an expectation and failed to meet it. That's not what good businesses do. Either they don't care, which is bad, or they can't meet the expectation, which is worse.

Okay. In addition to updating the form factor on a regular basis, how else did Apple create or reinforce this expectation? Frankly, I think that would make for a very interesting blog post.

Looking back at the history of iPhone releases:

Source: http://www.techradar.com/news/phone-and-communications/mobil...

- iPhone 1 June 2007

- iPhone 3G July 2008 (13 months)

- iPhone 4 June 2010 (23 months)

- iPhone 5 Sept 2012 (27 months)

- iPhone 6 Sept 2014 (24 months)

There have been 3 cycles of the bienniel updates, the majority. Honest question, is that alone enough to set expectations?

Should they iterate even when they really don't have any idea how to improve it? Iterate for iteration's sake? Wouldn't that mean at least meaningless cost at best, and possibly decrease the value of the design?

Given that the iPhone is a major source of Apple revenue, this is an important question. How much can we read into Apple's prospects for the future based on the lack of a significant form factor update with the iPhone 7?

By the way, I agree with you on the Mac Pro and the Mac mini. I'd really like to see strong updates in these areas. However, I don't know what the market looks like for these form factors these days. Of the two, I'm only interested in a mini. I have been for quite a while (it would replace a PowerPC model, FFS) yet I haven't pulled the trigger, so am I really in the market? Same with pro-level software such as Final Cut and Aperture (pretty significant when it came out).

Most of those things are also things that require (relatively speaking) little engineering effort from a software perspective, which goes back to my original point.