Food tracking is an important part of many services, ranging from fitness/calorie tracking style apps to diabetes management.
However, keeping and maintaining an accurate food database is a big, costly, task that makes adopting new markets harder and obviously adds a substantial maintenance cost for each market.
Projects like this makes more markets accessible, especially small ones as cost per potential user is higher, and lay the foundation for cross-service-collaborations (i.e. log in your fitness app and the data shows up in your diabetes app as well).
However, keeping and maintaining an accurate food database is a big, costly, task that makes adopting new markets harder and obviously adds a substantial maintenance cost for each market.
Projects like this makes more markets accessible, especially small ones as cost per potential user is higher, and lay the foundation for cross-service-collaborations (i.e. log in your fitness app and the data shows up in your diabetes app as well).