Mmm interesting...I won't choose to buy ads for a landing page for 3 reasons.
- I personally tried and people coming from ads don't convert as well as qualified than people coming from a guest post for example.
- You are sure you will never see again your money (even for validating an idea. It's a waste of money)
- It's time consuming when you've never done it before, and when you don't know precisely what people should you target
So 2 way to do it :
Start from an audience and build the perfect product for them. And then enlarge your niche.
1) 2 weeks to call 100 of small business, entrepreneur...any people that use spreadsheet
2) From there, you will have already a good idea if people are interest in your idea and what people exactly want your product
3) And you can only start to make a plan with your 5000$ from here.
Pros :
- 2 weeks of work
- Be sure to have an audience interested by your product
- Know exactly what feature you have to do
Use case demo : make lot of use case of different spreadsheet and webapp. And send maximum traffic on it.
Drawback :
- you have to make a landing page -> time/money
- you have to send traffic -> time/money
- It can quickly become overwhelming because of the large number of different people with different need.
Thanks for your reply, I will think more about your first option, 7 people per day is doable on the side and in just 2 weeks you get to talk with 100 people
- I personally tried and people coming from ads don't convert as well as qualified than people coming from a guest post for example. - You are sure you will never see again your money (even for validating an idea. It's a waste of money) - It's time consuming when you've never done it before, and when you don't know precisely what people should you target
So 2 way to do it :
Start from an audience and build the perfect product for them. And then enlarge your niche. 1) 2 weeks to call 100 of small business, entrepreneur...any people that use spreadsheet 2) From there, you will have already a good idea if people are interest in your idea and what people exactly want your product 3) And you can only start to make a plan with your 5000$ from here.
Pros : - 2 weeks of work - Be sure to have an audience interested by your product - Know exactly what feature you have to do
Use case demo : make lot of use case of different spreadsheet and webapp. And send maximum traffic on it. Drawback : - you have to make a landing page -> time/money - you have to send traffic -> time/money - It can quickly become overwhelming because of the large number of different people with different need.
So I would definitively choose the first option