I often hear testimonials from owners who say "I have been feeding this food for 14 years and my dog looks great!" I think that there could be such a thing as a good enough people kibble the same as I believe that many dogs live healthy and happy lives eating one kind of dog food all their lives. This is not to say that I believe all dogs could eat the same exact kibble all their lives and be perfectly healthy. Full Disclosure: I have owned a pet store for the last 8 months after getting tired of programming.

I'd like to hear more about your exit.

I had been itchy for quite a while in the field and thanks to a very generous boss and a wife who could put up with a very low standard of living, was able to do some farming part time last year. I realized that while I grew up on a farm, the area I lived in, didn't have enough of a farming network to allow getting started slow. It was all or nothing and I didn't like the prospects of either actually. If I would have been successful, I would have worked like crazy and not been home much. If I would have failed, it would be the same except for no fun at all. The pet store was up for sale and I did the figures and realized that if it all goes down in flames, I could still code myself out of the hole if needed. This gave me the courage to give it a try. I work much harder now in some ways and in other ways I work less. Hanging out and talking to people is now part of my job description. Working with animals and figuring out what makes them tick is also part of my job. People regularly show up and ask my opinion on what they should do with their dog itching and hot spots and stuff. Often, simply switching away from a cheap bottom dollar food to a better product is the answer and is far less expensive than a vet visit. OK done.....

I know I could "code myself out of a hole" too and have reduced my CoL significantly so I guess I just have to continue waiting for the right opportunity. Thanks for sharing!